Storm Stoppers

www.stormstopper.com

UX Design Case Study: Stormstopper.com - The Plywood Alternative

Client: Stormstopper.com, a hurricane window protection company specializing in innovative, easy-to-install hurricane shutters.

Challenge: To revamp Stormstopper.com's website and user experience (UX) to increase online sales and conversion rates, while establishing their brand as "The Plywood Alternative."

Timeline: 4 weeks

Methodology:

  • User Research: We conducted four user tests with potential customers living in hurricane-prone areas. These tests revealed:

    • Existing users loved Stormstopper's products but found the website outdated and difficult to navigate.

    • Potential customers were hesitant due to perceived complexity of installation and lack of product information.

    • There were no online store options, customers had to fill out an online invoice, then fax or email to place an order

    • Plywood was still considered by some, despite its drawbacks.

  • Information Architecture:

    • We restructured the website content to be more intuitive and organized, focusing on product benefits and ease of installation.

  • Wireframing & Prototyping:

    • Low-fidelity wireframes were created to test different layouts and features with users. Feedback was incorporated into high-fidelity prototypes for further refinement.

  • Visual Design:

    • A clean and modern visual design was developed, emphasizing clear product photography, informative infographics, and trust-building testimonials.

  • Accessibility:

    • The website was designed to be accessible to users with disabilities, adhering to WCAG 2.1 guidelines.

Key Deliverables:

  • User-friendly website with intuitive navigation and search functionality.

  • Product pages that clearly showcase benefits, specifications, and installation instructions with videos and interactive diagrams.

  • Comparison pages highlighting advantages of Stormstopper shutters over plywood.

  • Secure online ordering system with clear pricing and transparent shipping information.

  • Trust-building elements like customer testimonials, expert quotes, and media mentions.

  • Responsive design for optimal viewing on all devices.

Results:

  • Increased website traffic by 25% within the first month.

  • Improved conversion rate by 18% compared to the previous website.

  • Increased brand awareness and preference for Stormstopper products over plywood alternatives.

  • Positive user feedback praising the website's clarity, ease of use, and informative content.

Conclusion:

By focusing on user needs and incorporating their valuable feedback throughout the design process, we were able to create a user-friendly website that effectively communicated Stormstopper's value proposition and increased sales. This case study demonstrates the power of user-centered design in achieving business goals and solidifying a brand's position in the market.