Grow Together Learning

grow-together-learning.com

UX Design Case Study: Enhancing the Educational Experience for Special Needs Kids and Parents at Grow Together Learning

Client Overview:

Grow Together Learning is a specialized educational service company dedicated to supporting Special Needs children and their parents. Their comprehensive services include parent coaching, assistance with Individualized Education Program (IEP) processes, child tutoring, and more. The objective of this UX design case study was to improve the overall user experience on their website (www.grow-together-learning.com) to make it more accessible, informative, and user-friendly for both parents and children.

Project Timeline:

The UX design project spanned four weeks, during which four distinct test cases were conducted to understand user needs, pain points, and preferences.

Week 1: Discovery and Research

  • Conducted interviews with parents of Special Needs children to understand their challenges and expectations.

  • Analyzed competitor websites to identify industry best practices.

  • Reviewed existing website analytics to identify areas of improvement.

Week 2: Ideation and Wireframing

  • Developed user personas representing parents and children with various special needs.

  • Brainstormed design ideas that prioritize accessibility, clarity, and engagement.

  • Created low-fidelity wireframes to outline the structure and flow of the new website.

Week 3: Prototyping and Testing (Test Case 1 & 2)

  • Developed high-fidelity prototypes based on wireframes.

  • Conducted usability testing with parents to gather feedback on the new design.

  • Tested the website's accessibility features to ensure compatibility with assistive technologies.

Key Learnings from Test Case 1 & 2:

  • Parents appreciated simplified navigation and clearer information hierarchy.

  • Identified areas for improvement in the user journey and content organization.

Week 4: Iteration and Final Testing (Test Case 3 & 4)

  • Implemented feedback from the first round of testing.

  • Conducted additional usability testing with children to ensure the website's appeal to the target audience.

  • Refined the design based on feedback from both parents and children.

Key Learnings from Test Case 3 & 4:

  • Children responded positively to interactive and visually engaging elements.

  • Streamlined the consultation booking process for parents.

  • Finalized the design, ensuring consistency across all pages and devices.

Outcomes:

The newly designed www.grow-together-learning.com offers an inclusive and user-friendly experience for both parents and children with special needs. Key improvements include simplified navigation, enhanced accessibility features, and visually engaging elements tailored to children's preferences. The streamlined consultations booking process contributes to a more efficient experience for parents seeking educational support.