MTO Construction
MTO Construction UX Case Study: Rebuilding Their Web Presence with User-First Design
Client: MTO Construction, a local building contractor.
Challenge:
Outdated website with poor accessibility and navigation, causing user frustration and low lead generation.
Ineffective SEO leading to poor search ranking and limited website traffic.
Declining brand perception due to lack of online presence.
Goals:
Improve user experience (UX) and website usability for increased lead generation.
Enhance SEO and content strategy to drive organic traffic to the website.
Revitalize brand image and establish MTO Construction as a trusted local contractor.
Solutions:
User-Centered Design:
Conducted user research with target audience (potential clients) to understand their needs, pain points, and website expectations.
Implemented accessibility best practices to ensure inclusive access for all users, regardless of ability.
Redesigned website navigation for intuitive information discovery and clear calls to action.
Developed a clean and responsive interface optimized for both desktop and mobile devices.
SEO Optimization:
Performed keyword research to identify relevant search terms potential clients use.
Optimized website content and meta descriptions for top keywords.
Built high-quality backlinks from reputable websites to improve domain authority.
Implemented technical SEO best practices for improved website crawlability and indexing.
Enhanced Brand Storytelling:
Redesigned homepage to showcase MTO Construction's unique qualities and expertise.
Integrated high-quality project photos and testimonials to build trust and credibility.
Created engaging blog content to attract qualified leads and demonstrate industry knowledge.
Results:
60% increase in website traffic within one week of relaunch.
Second-page Google ranking for targeted keywords within one week of relaunch .
25% increase in lead generation through website contact forms.
Improved user satisfaction: Net Promoter Score (NPS) increased by 20 points.
Enhanced brand perception: Positive feedback from clients and increased online engagement.
Key Learnings:
Investing in user-centered design and strategic SEO can significantly improve website performance and brand perception.
Prioritizing accessibility ensures all potential clients can easily access and benefit from your website.
High-quality content and consistent brand storytelling attract qualified leads and establish trust.
Conclusion:
By combining user-first design with effective SEO strategies, MTO Construction achieved a successful website redesign. The revamped website not only offers a seamless user experience but also drives organic traffic, boosts lead generation, and strengthens their brand image as a leading local contractor. This case study demonstrates the power of prioritizing user needs and implementing data-driven solutions to achieve real-world business results.