MTO Construction

mtoroofs.com

MTO Construction UX Case Study: Rebuilding Their Web Presence with User-First Design

Client: MTO Construction, a local building contractor.

Challenge:

  • Outdated website with poor accessibility and navigation, causing user frustration and low lead generation.

  • Ineffective SEO leading to poor search ranking and limited website traffic.

  • Declining brand perception due to lack of online presence.

Goals:

  • Improve user experience (UX) and website usability for increased lead generation.

  • Enhance SEO and content strategy to drive organic traffic to the website.

  • Revitalize brand image and establish MTO Construction as a trusted local contractor.

Solutions:

  1. User-Centered Design:

    • Conducted user research with target audience (potential clients) to understand their needs, pain points, and website expectations.

    • Implemented accessibility best practices to ensure inclusive access for all users, regardless of ability.

    • Redesigned website navigation for intuitive information discovery and clear calls to action.

    • Developed a clean and responsive interface optimized for both desktop and mobile devices.

  2. SEO Optimization:

    • Performed keyword research to identify relevant search terms potential clients use.

    • Optimized website content and meta descriptions for top keywords.

    • Built high-quality backlinks from reputable websites to improve domain authority.

    • Implemented technical SEO best practices for improved website crawlability and indexing.

  3. Enhanced Brand Storytelling:

    • Redesigned homepage to showcase MTO Construction's unique qualities and expertise.

    • Integrated high-quality project photos and testimonials to build trust and credibility.

    • Created engaging blog content to attract qualified leads and demonstrate industry knowledge.

Results:

  • 60% increase in website traffic within one week of relaunch.

  • Second-page Google ranking for targeted keywords within one week of relaunch .

  • 25% increase in lead generation through website contact forms.

  • Improved user satisfaction: Net Promoter Score (NPS) increased by 20 points.

  • Enhanced brand perception: Positive feedback from clients and increased online engagement.

Key Learnings:

  • Investing in user-centered design and strategic SEO can significantly improve website performance and brand perception.

  • Prioritizing accessibility ensures all potential clients can easily access and benefit from your website.

  • High-quality content and consistent brand storytelling attract qualified leads and establish trust.

Conclusion:

By combining user-first design with effective SEO strategies, MTO Construction achieved a successful website redesign. The revamped website not only offers a seamless user experience but also drives organic traffic, boosts lead generation, and strengthens their brand image as a leading local contractor. This case study demonstrates the power of prioritizing user needs and implementing data-driven solutions to achieve real-world business results.